Elegance Beauty Clinic

Elegance Beauty Clinic focuses on specialist anti-ageing treatments. The concept of the lotus flower, which was the foundation of the development of the identity, is a symbol of regeneration, purity and beauty.

 

Instead of featuring the form of the flower as part of the logo, the geometric shapes formed by its petals inspired the pattern used to complement the logo and wordmark which are purely typographic. The initials EBC positioned vertically introduce the human factor to the identity.

 

The primary colour palette is simply black and white with a secondary use of gold to accentuate the high-end nature of the business.