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Veriteq
Identity development / Typography / Advertising
Software developers.
Veriteq is a leading developer specializing in custom identity verification and screening software.
The visual identity is based on the concept of identification through the familiar QR code. The square logomark stems from the pattern of the code. A custom serif font was developed to accompany the mark and all main typographic requirements. Using the same grid, icons were developed as part of the visual language of the brand.
Black and white are the primary colours which are accompanied by secondary cool hues to complete the palette.
Typography
Pattern experiments
Deconstructing the QR code
Icon development
3D render sketches
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